They are free coins giving out by a crypto company usually when it is about to launch it's ICO (initial coin offering) in which participants are required to do some little task sometimes such as following them on twitter, liking their facebook page, joining their telegram page etc.
WHY DO THEY GIVE OUT FREE COINS?
this is done to publicize the company, grow their community. Remember individual referral is the best advert ever. By following them on twitter and maybe retweeting their tweet more persons get to know about them which is cost saving and more effective than even
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